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  Faculty Member
Faculty Member
Name : Christiana Yosevina R. T., Dr.
Teaching Subject : Consumer Behaviour, Marketing Management, Selling in Business , Brand Management, Trade Marketing, Marketing Strategy, Experiential Marketing
Email : sevi@pmbs.ac.id
Profesional Experience :
Research Faculty :
Consumer Behavior, Social Network Analysis, Word-of-Mouth, Experimental Study, Consumer Behavior in New Media Technology, Partial Least Square
Award :
  • Deutscher Akademischer Austauschdients (DAAD) Stipendium Holder
  • The Best Graduate in Master Degree Program at Diponegoro University, Indonesia
Publication :
  • Tercia, Christiana (2008): Word-of-Mouth: Not Just a Chit-Chat Activity. Forum Management PrasetiyaMulya. Vol. II, No. pp. 4 – 13.
  • Tercia, Christiana (2008):Are You an Impulse Buyer?Forum Management PrasetiyaMulya. Vol. II, No. 5, pp. 61 – 68.
  • Tercia, Christiana (2008): The impacts of Sales force entrepreneurial attitude and customer orientation on the sales force performance. ManajemenUsahawan Indonesia, Vol. XXXVII, No. 4, pp. 38 – 49.
  • Tercia, Christiana (2009):What and How about Corporate Blog. Forum Management PrasetiyaMulya. Vol. III, No. 9, pp. 55 – 70. 
  • Tercia, Christiana (2015): Consumer Intention to Participate in Mobile Based Word-of-Mouth Activities: the Role of Incentive and Tie-Strength from Senders and Receivers Perspectives, http://ediss.sub.uni-hamburg.de/volltexte/2015/7295/pdf/Dissertation.pdf
  • Tercia, Christiana and Teichert, Thorsten (2015), Does Tie-Strength Matter In Consumer`s Recommendation? How Receiver Respond to Incentivized Word-Of-Mouth, Accepted in Journal of Marketing Trends. 
  • Tercia, Christiana and Teichert, Thorsten (2015), Does Tie Strength Matter in Incentivized WOM Activity?, Proceeding Presented at 14th International Marketing Trends Conference, Paris, 23rd and 24th of January
  • Tercia. Christiana and Teichert, Thorsten (2015), Social Effect in Word-of-Mouth Activity: How Consumer Respond to Monetary Incentives in WOM, Proceeding Presented at 14th International Marketing Trends Conference,  Paris,  23rd and 24th of January
  • Tercia, Christiana and Teichert, Thorsten (2015), Social Effect as Predetermine of Consumer Engagement in Incentivized WOM (Research Working Paper).
  • Tercia, Christiana and Teichert, Thorsten (2015), Communication Intensity based on Tie-Strength (Research Working Paper)
  • Tercia, Christiana and Teichert, Thorsten (2015), To Whom Should I Share It? The Tie-Strength Perspective on Incentivized WOM, (Research Working Paper)



 
 
Faculty Member
Anika Widiana, M.Si
Ardianto. A, STA, MBA
Adrian Teja, Dr.
Arief Fadhilah, MBA, M.S.Ak.
Arnold Kaudin
Dahlia Ervina, MSM
Deddi Tedjakumara, MM
Djoko Wintoro, Prof., Ph.D.
Dewi Savitri Saraswati
Ida Juda Widjojo, Dr.
Josep Bely Utarja, MBA
Johan Yanto SE, MM
Lukas Setia Atmadja, Ph.D
Luciana Haryono, MM
Milkha Miranti, M.A
Mely Simpony, MBA
Nico Fernando Samad, SE., MMT., MBP.
Rinaningsih, Dr., Ak.,CA
Retno Yuliati
Rathria A. Rachman
Stanley A. Makalew
Sandy Harianto, M.Bus.Acc
Sandy Gunawan, MComm.
Switomo Santoso, Ak, MBA, CPMA, CFP®, QWP, AEPP, Adv. Cert. SCM (ITC)
Titin Pranoto
Vania Pradipta Gunawan, M.Sc.
Y. Arief Rijanto, Dr
Yohanes B. Kadarusman, Ph.D
Yang Elvi Adelina, M.Si., Ak., CA.
Anis Gunawan, MM
Arief Budiman, MSi
Antonius Puspo Kuntjoro
Agus W. Soehadi, Prof., Ph.D
B. Realino Yudianto, M.I.B
Donil Beywiyarno
Daniel Christian Tarigan, SH, MM
Dini Anggraeni Sirad
Eka Ardianto, Dr.
Fredy Utama MM
Handyanto Widjojo, MM
Ignas G. Sidik, Prof., DBA
Istijanto, MM, MCom
M. Setiawan Kusmulyono, MM
Nurhayati
Peni Zulandari
Dr. Rudy Handoko
Robby T. Poniman, MBA
Suherman Widjaja, SE., MBus.Acc. Fin.
Yudho Hartono, MM
Christiana Yosevina R. T., Dr.
Andreas Budihardjo S., Prof., Dr.
Ade Febransyah, Ph.D.
Aulia Nurul Huda, MM
Achmad Setyo Hadi, Dr.
Djisman S. Simandjuntak, Prof., Dr.
Eko Suhartanto, MT
Franky Supriyadi, PhD
Gerhard M. Sitanggang, MM
Gregorius Pratiknyo, MBA
Indria Handoko, Ph.D.
Lies Dahlia ST. MM
Lenny Sunaryo, Ph.D
Sukasah Syahdan, MBA
Sonny Agustiawan
Theresa C. Y. Liong MA (Hons), MBA, Ph.D
Juliati T. Gunadi, MBA
Alexander Joseph Ibnu Wibowo
Athalia Ariati Hidayat, M.Ak.
Bayu Prabowo, Dr.
Dwi Sosronegoro
Daniel, SE., MTI
Elliot Simangunsong, MM, Ph.D
Fransisca Tharia Hartanto, MM
Fathony Rahman, DBA
Hendro Adiarso T., MBA
F.X. Hongyanto Setio, MBA
Hanesman Alkhair, MM
Ivan Evander Subagyo, M.Sc.
Joklan I. C Goni
Lina Jaya Diguna, Ph.D
M.A. Endang Tatiana, MM
Nugroho A. Suryo, Ph.D
Shanti Kusumawardhani, MBus.Sys.
Teguh Endaryono, MM
Yalun Arifin, Ph.D
Zaki Saptari Saldi, Dr.
Ambara Purusottama
Alfred Albert Tuwahatu, MBA
Antonius Sumarlin, Dr.
Agung Alfiansyah, Ph.D
Alvin Desfiandi, M.SE, MIDEC
Besty Puspa Yustika
Dian Kusumaningrum
Erica Novianti Lukas, M.A.
Erwin Anggadjaja, Ph.D
Farazandy Fidinansyah, M.Sc.
Galih Sakitri, SE, MM, MBA
Henry Suthiono, MM
Henry Pribadi, Ph.D
Harum Fadhilatunnur
Indra Buana, MT
Irman Jayawardhana, M.Sc.
Ihsan Iswaldi, Ph.D
John Iwan Kusno
Julian Ilham, M.Eng
Janson Naiborhu, Prof. Dr.
Muliadi Palesangi, MBA
Maria Zefanya Sampe, M.Si, MM
Mawar Sheila, M.Psi, MM
Maydison Ginting, Ph.D
Elisabeth Novira da Silva, S.Sos, MBA
Pramesti Resiandini, Ph.D.
Ruby Hermanto
Rike Tri Kumala Dewi
Ringkar Situmorang, MBA
Stevanus Wisnu Wijaya, Ph.D
Sri Widya Wijanarti, ST, MM
Sammy Kristamuljana, Prof., Ph.D
Seprianus, M.Si
Teddy Trilaksono
Teuku Fajar Akbar DARMAWAN, SE, MPP
Valantino Agus Sutomo
Willem Dagi, Dr., MM.
Winahyu Budi Satrya
Yane Chandera, BSc., MBA
Yudi Samyudia, Prof., Ph.D.
Wijantini, Ph.D
Yoyo Arifardhani, Dr.