Home | Programs | Site Map | Location | FAQs | Contact Us | Search

| 中文 | 한국어 | 日本語


 
 
 

  Faculty Member
Faculty Member
Name : Dr. Rudy Handoko
Teaching Subject : Marketing Research, IMC, Marketing Management, Marketing Strategy, Consumer Behaviour, Brand Management
Email : rudy_handoko@pmbs.ac.id
Profesional Experience :

WORKING EXPERIENCE

2016 - now   Vice Dean, Student Affairs and Alumni Enggagement, Prasetiya Mulya School of Business and Economics

2012 – 2016     Director of Undergraduate Program, Prasetiya Mulya 

2002 – now      Faculty Member / Lecturer of  Prasetiya Mulya  Business School in  Marketing

2004 – 2009      Program Manager of S-1 Program Prasetiya Mulya

1998 – 2002      Trade Advisor, Embassy of Brazil in Jakarta

1997 - 1998       (study in Australia)

1995 – 1997      Sales Manager, Crowne Plaza Hotel, Jakarta

1993 – 1995      Sales Executive, Le Cristal Hotel & Apartment, Jakarta

1992 – 1993      Scriptwriter & Reporter, Radio OZ 103 FM, Bandung, Indonesia


EDUCATION BACKGROUND

2008 – 2012     Doctor (PhD)  in Communication, Universitas Indonesia

1997 – 1998     Master of Business Administration, University of Western Sydney,    Australia         

1988 – 1993     Bachelor Degree in Economics, majoring in Marketing Management,  Universitas Padjadjaran, Bandung, Indonesia

1989 – 1992     Diploma 3 in English Letters, Universitas Padjajaran,    Bandung, Indonesia

Research Faculty :
Award :
Publication :

MEDIA RESOURCE PERSON

Bagaimana Membesarkan Merek Akuisisi? March 13, 2013 http://swa.co.id/swa/trends/marketing/bagaimana-membesarkan-merek-akuisisi

Sentuhan Midas Unilever Memoles Bango March 13, 2013 http://swa.co.id/swa/trends/management/sentuhan-midas-unilever-memoles-bango

Kuliah Sambil Berbisnis, https://www.getscoop.com/id/majalah/youth-marketers/ed-24-2014

Selasa, 20 Mei 2014, 21:52 WIB Hadapi MEA, Pelaku UKM Perlu Kerja Sama http://www.republika.co.id/berita/ekonomi/mikro/14/05/20/n5vnzl-hadapi-mea-pelaku-ukm-perlu-kerja-sama

Jalan-Jalan, Senang-Senang, Dapat Uang…https://rizkachika.wordpress.com/2015/11/25/jalan-jalan-senang-senang-dapat-uang/

Menuju Transformasi UMKM Indonesia, Selasa, 13 Oktober 2015, 13:00 WIB   http://www.republika.co.id/berita/koran/csr-koran/15/10/13/nw5gkx1-menuju-transformasi-umkm-indonesia

From Hobby to Money 8 Dec 2015http://www.femina.co.id/article/from-hobby-to-money

Kreativitas dalam Bisnis Pariwisata9 Dec 2015 http://www.femina.co.id/article/kreativitas-dalam-bisnis-pariwisata

Natal, Jadi Lebih Boros? 16 Dec 2015http://www.femina.co.id/article/natal--jadi-lebih-boros—

Natal, Saatnya Berlibur 15 Dec 2015http://www.femina.co.id/article/natal--saatnya-berlibur

Usaha Mikro Kecil Masih Butuh Pendampingan June 11, 2015 http://swa.co.id/swa/trends/management/usaha-mikro-kecil-masih-butuh-pendampingan

6 Tip Menjadi Konsumen Cerdas Produk Kesehatan26 Oct 2016….http://www.femina.co.id/health-diet/6-tip-menjadi-konsumen-cerdas-produk-kesehatan-

Komunitas TDA PEKANBARU 4.0, Nobrol Asyik tentang Bisnis:http://www.absilo.com/media/BM51PvTg1uK

Prasmul Bangun Empati Mahasiswa Lewat Bisnis Sosial by Arie Liliyah - September 29, 2016 http://swa.co.id/swa/trends/management/prasmul-bangun-empati-mahasiswa-lewat-bisnis-sosial

Co Promotion PicMix Lewat Kampanye #CNABRINGSYOUHOME, Majalah Mix Desember 2016, halaman 37

Jangan Takut Memulai Bisnis, Harian Bisnis Indonesia weekend, Minggu 8 Januari 2017, halaman 5

PUBLICATIONS

  1. Social Interaction and Internet-based Communication: Symbolic Interactionism Approach on Internet Use in Indonesia, Proceeding, The Second International Graduate Student Conference on Indonesia, Yogyakarta, November 3-4, 2010
  2. Priming Effect on Youth: Group Violence due to Violence on TV, Proceeding, The First International Graduate Student Conference on Indonesia, Yogyakarta, December  1-2, 2009
  3. Team Research Paper on Independent Movie in Indonesia, Thesis Journal of Research, Universitas  Indonesia, volume VII/No.1. January – April 2008
  4. An article of (Product) Life Cycle, a Portrait or an Destiny ?, Prasetiya Mulya Forum, December 2006
  5. An article of Penetrating the Market through Trade-in Strategy, Bisnis Indonesia daily newspaper, September 2003
  6. An article of A Dream of Indonesian Exporter, Republika daily newspaper, December 2002

 

 
 
Faculty Member
Anika Widiana, M.Si
Ardianto. A, STA, MBA
Adrian Teja, Dr.
Arief Fadhilah, MBA, M.S.Ak.
Arnold Kaudin
Dahlia Ervina, MSM
Deddi Tedjakumara, MM
Djoko Wintoro, Prof., Ph.D.
Dewi Savitri Saraswati
Ida Juda Widjojo, Dr.
Josep Bely Utarja, MBA
Johan Yanto SE, MM
Lukas Setia Atmadja, Ph.D
Luciana Haryono, MM
Milkha Miranti, M.A
Mely Simpony, MBA
Nico Fernando Samad, SE., MMT., MBP.
Rinaningsih, Dr., Ak.,CA
Retno Yuliati
Rathria A. Rachman
Stanley A. Makalew
Sandy Harianto, M.Bus.Acc
Sandy Gunawan, MComm.
Switomo Santoso, Ak, MBA, CPMA, CFP®, QWP, AEPP, Adv. Cert. SCM (ITC)
Titin Pranoto
Vania Pradipta Gunawan, M.Sc.
Y. Arief Rijanto, Dr
Yohanes B. Kadarusman, Ph.D
Yang Elvi Adelina, M.Si., Ak., CA.
Anis Gunawan, MM
Arief Budiman, MSi
Antonius Puspo Kuntjoro
Agus W. Soehadi, Prof., Ph.D
B. Realino Yudianto, M.I.B
Donil Beywiyarno
Daniel Christian Tarigan, SH, MM
Dini Anggraeni Sirad
Eka Ardianto, Dr.
Fredy Utama MM
Handyanto Widjojo, MM
Ignas G. Sidik, Prof., DBA
Istijanto, MM, MCom
M. Setiawan Kusmulyono, MM
Nurhayati
Peni Zulandari
Dr. Rudy Handoko
Robby T. Poniman, MBA
Suherman Widjaja, SE., MBus.Acc. Fin.
Yudho Hartono, MM
Christiana Yosevina R. T., Dr.
Andreas Budihardjo S., Prof., Dr.
Ade Febransyah, Ph.D.
Aulia Nurul Huda, MM
Achmad Setyo Hadi, Dr.
Djisman S. Simandjuntak, Prof., Dr.
Eko Suhartanto, MT
Franky Supriyadi, PhD
Gerhard M. Sitanggang, MM
Gregorius Pratiknyo, MBA
Indria Handoko, Ph.D.
Lies Dahlia ST. MM
Lenny Sunaryo, Ph.D
Sukasah Syahdan, MBA
Sonny Agustiawan
Theresa C. Y. Liong MA (Hons), MBA, Ph.D
Juliati T. Gunadi, MBA
Alexander Joseph Ibnu Wibowo
Athalia Ariati Hidayat, M.Ak.
Bayu Prabowo, Dr.
Dwi Sosronegoro
Daniel, SE., MTI
Elliot Simangunsong, MM, Ph.D
Fransisca Tharia Hartanto, MM
Fathony Rahman, DBA
Hendro Adiarso T., MBA
F.X. Hongyanto Setio, MBA
Hanesman Alkhair, MM
Ivan Evander Subagyo, M.Sc.
Joklan I. C Goni
Lina Jaya Diguna, Ph.D
M.A. Endang Tatiana, MM
Nugroho A. Suryo, Ph.D
Shanti Kusumawardhani, MBus.Sys.
Teguh Endaryono, MM
Yalun Arifin, Ph.D
Zaki Saptari Saldi, Dr.
Ambara Purusottama
Alfred Albert Tuwahatu, MBA
Antonius Sumarlin, Dr.
Agung Alfiansyah, Ph.D
Alvin Desfiandi, M.SE, MIDEC
Besty Puspa Yustika
Dian Kusumaningrum
Erica Novianti Lukas, M.A.
Erwin Anggadjaja, Ph.D
Farazandy Fidinansyah, M.Sc.
Galih Sakitri, SE, MM, MBA
Henry Suthiono, MM
Henry Pribadi, Ph.D
Harum Fadhilatunnur
Indra Buana, MT
Irman Jayawardhana, M.Sc.
Ihsan Iswaldi, Ph.D
John Iwan Kusno
Julian Ilham, M.Eng
Janson Naiborhu, Prof. Dr.
Muliadi Palesangi, MBA
Maria Zefanya Sampe, M.Si, MM
Mawar Sheila, M.Psi, MM
Maydison Ginting, Ph.D
Elisabeth Novira da Silva, S.Sos, MBA
Pramesti Resiandini, Ph.D.
Ruby Hermanto
Rike Tri Kumala Dewi
Ringkar Situmorang, MBA
Stevanus Wisnu Wijaya, Ph.D
Sri Widya Wijanarti, ST, MM
Sammy Kristamuljana, Prof., Ph.D
Seprianus, M.Si
Teddy Trilaksono
Teuku Fajar Akbar DARMAWAN, SE, MPP
Valantino Agus Sutomo
Willem Dagi, Dr., MM.
Winahyu Budi Satrya
Yane Chandera, BSc., MBA
Yudi Samyudia, Prof., Ph.D.
Wijantini, Ph.D
Yoyo Arifardhani, Dr.