Home | Programs | Site Map | Location | FAQs | Contact Us | Search

| 中文 | 한국어 | 日本語


 
 
 

  Faculty Member
Faculty Member
Name : Handyanto Widjojo, MM
Teaching Subject : Integrated Marketing Communication, Marketing Management, Business Research Method, Business Creation, Business Development , Hatching, Project Improvement, Tourism and Leisure Management
Email : handy@pmbs.ac.id
Profesional Experience :
  • Prasetiya Mulya, School of Business and Economics (2008 - 2016)
Doctoral Candidate in Marketing Management (University of Indonesia), 2014 - 2016
Head of Undergraduate Program in Management, 2012 - 2014
Program Manager of Undergraduate Program in Business, 2011 - 2012
Mentor Coordinator of Undergraduate Program, 2010 - 2011
Faculty Member, 2008 - 2010
  • Head of Marketing Division, PT Defasindo Kreasi Prima (2003-2008)
  • Marketing & Sales Manager for Indonesia, Neucor Group (1999-2003)
  • Group Product Manager in Retail Division, Wella Indonesia (now P&G) (1996-1999)
  • Associate Manager in Marketing Research and Service Division, Dentsu Inter Admark (1992-1996)
Research Faculty :

  • Marketing, Green Marketing
  • Brand & Branding
  • Value Co-Creation
  • Community
  • Marketing Innovation
  • Entrepreneurship, Social Entrepreneurship

Award :
  • Hibah Penelitian Doktoral DIKTI (2017)
  • Hibah Penelitian Dosen Pemula DIKTI (2017)
  • British Council Grant – Internasional Seminar : Co-operative and Social Enterprise Summer School, Sheffield, United Kingdom (2-4 Juli 2014)
  • Luxury Brand Management-International Expansion, Retail and Distribution of Luxury Brands, ESSEC Business School, Singapore (27-29 June 2013)
  • Hibah Penelitian Dosen Pemula DIKTI (2013)
  • Scholarship for LEAD Fellows Training Program in Leadership, Sustainable Development International, Canada (2011)
Publication :

·       Widjojo, H. (2016). Brand Personality, Brand Image, Brand Love, and Word of Mouth. Jurnal Bisnis dan Kewirausahaan, 4(2), 33-46

·       Widjojo, H., & Yudianto, B. R. (2016). Factors Considered by Indonesian Youth in Buying Green Product. Purushartha: A Journal of Management Ethics and Spirituality, 8(1), 13-26

·       Chandera, Y., & Widjojo, H. (2012). Value Creation through Acquisition Strategy: A Study of Volvo’s Acquisition by Geely. International Research Journal of Business Studies, 5(2),129-143

  • Fenomena Burung Merak (Majalah Marketing. Agustus 2016, halaman 124-125) 
  • Pokemon Go, Inovasi dan Komunitas (Harian Kontan, 19 Juli 2016)
  • Menangkal Efek Vampir (Majalah Marketing, April 2016) 
  • Brand Love: Go-Jek (Harian Kontan, 26 Desember 2015) 
  • Merangkul Generasi Milenial (Majalah Marketing, Oktober 2015, halaman 138-139) 
  • Philanthropy Marketing (Harian Kontan, 13 October 2014)
  • Quo Vadis Marketing (Harian Kontan, 22 September 2014)
  • Membangun Pengalaman Bersama (Harian Kontan, 14 April 2014)
  • Paradoks Layanan Masa Depan (Harian Kontan, 17 Maret 2014)
  • Berpacu Meningkatkan Layanan (Harian Kontan, Senin, 16 Desember 2013)
  • Local Wisdom in Indonesian Business: Mistique or Rational? (Forum Manajemen Prasetiya Mulya, Vol.26, No.03, Mei-Juni 2012, halaman 61-65)
  • Greenwash Trap Topeng-topeng Ramah Lingkungan (Forum Manajemen Prasetiya Mulya, Vol.25, No.05, September-November 2011, halaman 26-29)
  • Brand Community - Branding from Within (Forum Manajemen Prasetiya Mulya, Vol.24, No.06, November-Desember 2010, halaman 82-87)
  • Be Green Since Your Click (Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 26-31)
  • Dream Marketing - Menggapai Langit Tanpa Batas (Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 98-103)
  • Green Marketing - Memasarkan Isu Lingkungan Hidup (Forum Manajemen Prasetiya Mulya, Vol.24, No.02, Maret-April 2010, hal 74-78)
 
 
Faculty Member
Anika Widiana, M.Si
Ardianto. A, STA, MBA
Adrian Teja, Dr.
Arief Fadhilah, MBA, M.S.Ak.
Arnold Kaudin
Dahlia Ervina, MSM
Deddi Tedjakumara, MM
Djoko Wintoro, Prof., Ph.D.
Dewi Savitri Saraswati
Ida Juda Widjojo, Dr.
Josep Bely Utarja, MBA
Johan Yanto SE, MM
Lukas Setia Atmadja, Ph.D
Luciana Haryono, MM
Milkha Miranti, M.A
Mely Simpony, MBA
Nico Fernando Samad, SE., MMT., MBP.
Rinaningsih, Dr., Ak.,CA
Retno Yuliati
Rathria A. Rachman
Stanley A. Makalew
Sandy Harianto, M.Bus.Acc
Sandy Gunawan, MComm.
Switomo Santoso, Ak, MBA, CPMA, CFP®, QWP, AEPP, Adv. Cert. SCM (ITC)
Titin Pranoto
Vania Pradipta Gunawan, M.Sc.
Y. Arief Rijanto, Dr
Yohanes B. Kadarusman, Ph.D
Yang Elvi Adelina, M.Si., Ak., CA.
Anis Gunawan, MM
Arief Budiman, MSi
Antonius Puspo Kuntjoro
Agus W. Soehadi, Prof., Ph.D
B. Realino Yudianto, M.I.B
Donil Beywiyarno
Daniel Christian Tarigan, SH, MM
Dini Anggraeni Sirad
Eka Ardianto, Dr.
Fredy Utama MM
Handyanto Widjojo, MM
Ignas G. Sidik, Prof., DBA
Istijanto, MM, MCom
M. Setiawan Kusmulyono, MM
Nurhayati
Peni Zulandari
Dr. Rudy Handoko
Robby T. Poniman, MBA
Suherman Widjaja, SE., MBus.Acc. Fin.
Yudho Hartono, MM
Christiana Yosevina R. T., Dr.
Andreas Budihardjo S., Prof., Dr.
Ade Febransyah, Ph.D.
Aulia Nurul Huda, MM
Achmad Setyo Hadi, Dr.
Djisman S. Simandjuntak, Prof., Dr.
Eko Suhartanto, MT
Franky Supriyadi, PhD
Gerhard M. Sitanggang, MM
Gregorius Pratiknyo, MBA
Indria Handoko, Ph.D.
Lies Dahlia ST. MM
Lenny Sunaryo, Ph.D
Sukasah Syahdan, MBA
Sonny Agustiawan
Theresa C. Y. Liong MA (Hons), MBA, Ph.D
Juliati T. Gunadi, MBA
Alexander Joseph Ibnu Wibowo
Athalia Ariati Hidayat, M.Ak.
Bayu Prabowo, Dr.
Dwi Sosronegoro
Daniel, SE., MTI
Elliot Simangunsong, MM, Ph.D
Fransisca Tharia Hartanto, MM
Fathony Rahman, DBA
Hendro Adiarso T., MBA
F.X. Hongyanto Setio, MBA
Hanesman Alkhair, MM
Ivan Evander Subagyo, M.Sc.
Joklan I. C Goni
Lina Jaya Diguna, Ph.D
M.A. Endang Tatiana, MM
Nugroho A. Suryo, Ph.D
Shanti Kusumawardhani, MBus.Sys.
Teguh Endaryono, MM
Yalun Arifin, Ph.D
Zaki Saptari Saldi, Dr.
Ambara Purusottama
Alfred Albert Tuwahatu, MBA
Antonius Sumarlin, Dr.
Agung Alfiansyah, Ph.D
Alvin Desfiandi, M.SE, MIDEC
Besty Puspa Yustika
Dian Kusumaningrum
Erica Novianti Lukas, M.A.
Erwin Anggadjaja, Ph.D
Farazandy Fidinansyah, M.Sc.
Galih Sakitri, SE, MM, MBA
Henry Suthiono, MM
Henry Pribadi, Ph.D
Harum Fadhilatunnur
Indra Buana, MT
Irman Jayawardhana, M.Sc.
Ihsan Iswaldi, Ph.D
John Iwan Kusno
Julian Ilham, M.Eng
Janson Naiborhu, Prof. Dr.
Muliadi Palesangi, MBA
Maria Zefanya Sampe, M.Si, MM
Mawar Sheila, M.Psi, MM
Maydison Ginting, Ph.D
Elisabeth Novira da Silva, S.Sos, MBA
Pramesti Resiandini, Ph.D.
Ruby Hermanto
Rike Tri Kumala Dewi
Ringkar Situmorang, MBA
Stevanus Wisnu Wijaya, Ph.D
Sri Widya Wijanarti, ST, MM
Sammy Kristamuljana, Prof., Ph.D
Seprianus, M.Si
Teddy Trilaksono
Teuku Fajar Akbar DARMAWAN, SE, MPP
Valantino Agus Sutomo
Willem Dagi, Dr., MM.
Winahyu Budi Satrya
Yane Chandera, BSc., MBA
Yudi Samyudia, Prof., Ph.D.
Wijantini, Ph.D
Yoyo Arifardhani, Dr.