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  Faculty Member
Faculty Member
Name : Fredy Utama MM
Teaching Subject : Marketing, Branding, Technopreneurship, Tourism/Destination Branding
Email : fredy.utama@pmbs.ac.id
Profesional Experience :

TEACHING EXPERIENCES

2015 - Present

Faculty Member at Prasetiya Mulya Business School Jakarta

2006 - 2014

Part-time Lecture (Topic: Technopreneurship) at Universitas Multimedia Nusantara (UMN) - Kompas Gramedia Group

Guest Lecture (Topic: Enterpreneurship) at Trisakti University Jakarta, Prasetiya Mulya Business School Jakarta

Part time Lecture (Topic: Marketing and Branding) at LaSalle College International Jakarta

Guest Lecture (Topic: Corporate Social Responsibility) at Tarumanagara University Jakarta

Workshop Facilitator (Topic: Sales and Marketing For Hospitality Industry) at Taman Safari Indonesia

 

PROFESIONAL EXPERIENCES

2011 - 2014

GERAI TERPADU INDONESIA, Jakarta

As VP of Sales and Marketing, Developed Community Store (1500 store) and increased revenue through distribution/logistics partnership with principal, increased the share of wallet from the community, created community activity and enhanced the community engagement, developed and market the SME product through the store network, developed the brand marketing strategies

2009-2010

BALI SAFARI & MARINE PARK, a member of TAMAN SAFARI INDONESIA, Gianyar, Bali

As a Director of Sales & Marketing, I developed strategic directions for the Sales and Marketing Department, brand storming for idea creation, developed internal and external partnerships and general oversight of the tactical sales and marketing team, and also control the process to achieve overall company objectives. Reported to the General Manager/Owner.

2000-2003

JANSSEN PHARMACEUTICA, a division of PT. JOHNSON & JOHNSON INDONESIA, Jakarta

As a Product Manager, I conducted FGD and other quantitative research to get the customer insight, developed marketing, promotion and customer retention program, identified the customer behavior and influence to gain the satisfaction, created a loyalty program, oversee the distribution and the logistics, created a retailer program and how to increase their sales, created brand building program to parents and children as influencers, and developed partnership with Pediatricians, Institution like IDAI, Researchers, Agency, Event Organizer, Outlet and Distributors.

2000

PT. ASTRA INTERNATIONAL TBK. - ISUZU SALES OPERATION, Jakarta

As Customer Satisfaction Program Supervisor, I refocused the Isuzu's CS Program, developed the CS Program concept and implemented to Isuzu's branches based on the customer preferences.

 

PROJECT EXPERIENCES

2011 - 2015

BALI SAFARI & MARINE PARK, a member of TAMAN SAFARI INDONESIA, Gianyar, Bali

As a Marketing and Sales Strategic Consultant, I advised the General Manager (Owner) and Sales/Marketing Department for the sales and marketing strategies and plans to ensure the achievement of the monthly sales/marketing goals and objectives; and give the overview about any local and world issues and future trends about the tourism industry

2011 – 2012

KAIBON RASIREKAYASA, Jakarta

As a Project Director, I managed all the strategic aspects of large engagements and mitigate any risk, oversee project managers and managers working on client engagements within practice, and coordinate activities of designated project to ensure that objectives of project are accomplished within prescribed time frame

2003

PT. HASTA SWA UTAMA KARYA, Management Consultant, Jakarta

As a Team Leader, I coordinated my team to achieve the project goal by motivated, coached them to work hard, work smart and work with heart.

 

SME ENTERPRENEUR/TECHNOPRENEUR EXPERIENCES

2003 – Present

E-BUSINESS INCUBATOR, Jakarta and Bandung (www.adasnack.com, www.khimarhijab.com, www.brandna.co, www,sahabatsatwa.com, www.otojadoel.com, etc)

BALI AGUNG SADANA TOUR & TRAVEL, Jakarta and Denpasar

BRANDNA MAGAZINE, Brand Magazine, Jakarta 

BRANDNA, Brand Consultant, Jakarta 

DND INDONESIA, Jakarta (Brand Consultant)

UTAMA FARMA, Jakarta (Clinic and Drugstore)

Research Faculty :
Award :
Publication :
 
 
Faculty Member
Anika Widiana, M.Si
Ardianto. A, STA, MBA
Adrian Teja, Dr.
Arief Fadhilah, MBA, M.S.Ak.
Arnold Kaudin
Dahlia Ervina, MSM
Deddi Tedjakumara, MM
Djoko Wintoro, Prof., Ph.D.
Dewi Savitri Saraswati
Ida Juda Widjojo, Dr.
Josep Bely Utarja, MBA
Johan Yanto SE, MM
Lukas Setia Atmadja, Ph.D
Luciana Haryono, MM
Milkha Miranti, M.A
Mely Simpony, MBA
Nico Fernando Samad, SE., MMT., MBP.
Rinaningsih, Dr., Ak.,CA
Retno Yuliati
Rathria A. Rachman
Stanley A. Makalew
Sandy Harianto, M.Bus.Acc
Sandy Gunawan, MComm.
Switomo Santoso, Ak, MBA, CPMA, CFP®, QWP, AEPP, Adv. Cert. SCM (ITC)
Titin Pranoto
Vania Pradipta Gunawan, M.Sc.
Y. Arief Rijanto, Dr
Yohanes B. Kadarusman, Ph.D
Yang Elvi Adelina, M.Si., Ak., CA.
Anis Gunawan, MM
Arief Budiman, MSi
Antonius Puspo Kuntjoro
Agus W. Soehadi, Prof., Ph.D
B. Realino Yudianto, M.I.B
Donil Beywiyarno
Daniel Christian Tarigan, SH, MM
Dini Anggraeni Sirad
Eka Ardianto, Dr.
Fredy Utama MM
Handyanto Widjojo, MM
Ignas G. Sidik, Prof., DBA
Istijanto, MM, MCom
M. Setiawan Kusmulyono, MM
Nurhayati
Peni Zulandari
Dr. Rudy Handoko
Robby T. Poniman, MBA
Suherman Widjaja, SE., MBus.Acc. Fin.
Yudho Hartono, MM
Christiana Yosevina R. T., Dr.
Andreas Budihardjo S., Prof., Dr.
Ade Febransyah, Ph.D.
Aulia Nurul Huda, MM
Achmad Setyo Hadi, Dr.
Djisman S. Simandjuntak, Prof., Dr.
Eko Suhartanto, MT
Franky Supriyadi, PhD
Gerhard M. Sitanggang, MM
Gregorius Pratiknyo, MBA
Indria Handoko, Ph.D.
Lies Dahlia ST. MM
Lenny Sunaryo, Ph.D
Sukasah Syahdan, MBA
Sonny Agustiawan
Theresa C. Y. Liong MA (Hons), MBA, Ph.D
Juliati T. Gunadi, MBA
Alexander Joseph Ibnu Wibowo
Athalia Ariati Hidayat, M.Ak.
Bayu Prabowo, Dr.
Dwi Sosronegoro
Daniel, SE., MTI
Elliot Simangunsong, MM, Ph.D
Fransisca Tharia Hartanto, MM
Fathony Rahman, DBA
Hendro Adiarso T., MBA
F.X. Hongyanto Setio, MBA
Hanesman Alkhair, MM
Ivan Evander Subagyo, M.Sc.
Joklan I. C Goni
Lina Jaya Diguna, Ph.D
M.A. Endang Tatiana, MM
Nugroho A. Suryo, Ph.D
Shanti Kusumawardhani, MBus.Sys.
Teguh Endaryono, MM
Yalun Arifin, Ph.D
Zaki Saptari Saldi, Dr.
Ambara Purusottama
Alfred Albert Tuwahatu, MBA
Antonius Sumarlin, Dr.
Agung Alfiansyah, Ph.D
Alvin Desfiandi, M.SE, MIDEC
Besty Puspa Yustika
Dian Kusumaningrum
Erica Novianti Lukas, M.A.
Erwin Anggadjaja, Ph.D
Farazandy Fidinansyah, M.Sc.
Galih Sakitri, SE, MM, MBA
Henry Suthiono, MM
Henry Pribadi, Ph.D
Harum Fadhilatunnur
Indra Buana, MT
Irman Jayawardhana, M.Sc.
Ihsan Iswaldi, Ph.D
John Iwan Kusno
Julian Ilham, M.Eng
Janson Naiborhu, Prof. Dr.
Muliadi Palesangi, MBA
Maria Zefanya Sampe, M.Si, MM
Mawar Sheila, M.Psi, MM
Maydison Ginting, Ph.D
Elisabeth Novira da Silva, S.Sos, MBA
Pramesti Resiandini, Ph.D.
Ruby Hermanto
Rike Tri Kumala Dewi
Ringkar Situmorang, MBA
Stevanus Wisnu Wijaya, Ph.D
Sri Widya Wijanarti, ST, MM
Sammy Kristamuljana, Prof., Ph.D
Seprianus, M.Si
Teddy Trilaksono
Teuku Fajar Akbar DARMAWAN, SE, MPP
Valantino Agus Sutomo
Willem Dagi, Dr., MM.
Winahyu Budi Satrya
Yane Chandera, BSc., MBA
Yudi Samyudia, Prof., Ph.D.
Wijantini, Ph.D
Yoyo Arifardhani, Dr.