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  Faculty Member
Faculty Member
Name : Eka Ardianto, Dr.
Teaching Subject : Consumer Behavior, Marketing Research
Email : ekaardianto@pmbs.ac.id
Profesional Experience :
  • Marketing Officer: Bank Namura Internusa, Jakarta
  • Marketing Officer, Engineer: Jaya Construction Management
Research Faculty :
  • Consumer Behavior
  •   Consumption
  •   Postmodern Marketing
  •   Imaginative Experience Management
  •   Multiculturalism
Award :
Publication :

Peer-reviewed Journals:

  • Ardianto, Eka (2008), Keragaman Identitas dalam Komunitas Konsumen, Integritas-Jurnal Manajemen Bisnis, vol. 1, no. 1, Mei, 1-14.
  • Ardianto, Eka (2008), Konsumsi Fashion: Ekspresi Bagi Konsumen, Peluang Bagi Produsen, Forum Manajemen Prasetiya Mulya, vol. 2 no.4, Maret, 55-64
  • Ardianto, Eka (2007), Imaginative Experience: A Narrative-Dialogic Ethnography of the Community who Adores its Idol, Gadjah Mada International Journal of Business, vol. 9, no. 3, September-December, 379-408.
  • Ardianto, Eka (2007), Konsep Ludic dalam Industri Games, Jurnal Manajemen Prasetiya Mulya, vol. 12, no. 2, November, 106-113.
  • Ardianto, Eka (2007), Antropologi Media: Dari Komunikasi ke Ekspresi, Forum Manajemen Prasetiya Mulya, vol.1 no.2, September, 4-18
  • Ardianto, Eka (2007), Fenomena Posmodern dalam Bisnis: Pandangan Antropologi, Perilaku Konsumen, dan Manajemen Pemasaran, Manajemen Usahawan Indonesia, No. 07, Th. XXXVI, Juli, 51-55
  • Ardianto, Eka (2007), Teori Konsumsi Merek, Jurnal Manajemen Prasetiya Mulya, vol. 12, Mei, 13-30
  • Ardianto, Eka (2006), Etnografi Dialojik Naratif: Studi Kasus Pengalaman Imajinatif Slankers, Masyarakat Indonesia, Majalah Ilmu-Ilmu Sosial Indonesia, LIPI, Jilid XXXII, No. 2, 149-168.
  • Ardianto, Eka (2006), Simbol dalam Ilustrasi, Dialojik Naratif Ekspresi Perilaku Konsumen: Implikasi terhadap konsep Identitas Merek, Jurnal Manajemen Prasetiya Mulya, vol. 11, No. 2, November, 93-103.
  • Ardianto, Eka (2006), Liminalitas dalam Perilaku Konsumen dan Manajemen Merek: Pandangan Antropologi terhadap Konsumsi Konsumen dan Konsumsi Merek, Forum Manajemen Prasetiya Mulya, No. 90, 8-12.
  • Ardianto, Eka (2006), Antropologi, Perilaku Konsumen, dan Manajemen Pemasaran: Sebuah Arena Baru, Forum Manajemen Prasetiya Mulya, No. 89, 8-12.
  • Ardianto, Eka (2005), Konsumsi Bajaj Bajuri: Sebuah Kekuasaan Pemirsa Televisi, Penelitian Perilaku Konsumen dari Pandangan Kajian-Kajian Budaya, Jurnal Manajemen Prasetiya Mulya, vol. 10, Mei, 43-57.
  • Ardianto, Eka (2003), The Consumption Paradigm in Marketing, Gadjah Mada International Journal of Business, vol. 5, No. 2, May, 189-206.
  • Ardianto, Eka (2003), Posmodern, Makna dan Implikasinya bagi Penelitian Pemasaran, Forum Manajemen Prasetiya Mulya, No. 80, 1-9.
  • Ardianto, Eka dan Deddi Tedjakumara (2002), Creating Sustainable Customer Value- A Cell Phone Case, Jurnal Manajemen Prasetiya Mulya, vol. 7, Mei, 1-12.
  • Ardianto, Eka (2000), Measuring Customer Involvement Profiles,Jurnal Manajemen Prasetiya Mulya, vol. 10, Agustus, 57-61.
  • Ardianto, Eka (2000), Pengukuran Persepsi Kualitas Layanan- Contoh Perjalanan Sebuah Proses Penelitian , Forum Manajemen Prasetiya Mulya, No. 70, 36-42.
  • Ardianto, Eka (1999), Penelitian Etnografi - Ditinjau Dari Bidang Pemasaran, Forum Manajemen Prasetiya Mulya, No. 69, 33-38
  • Ardianto, Eka (1998), Penelitian Perilaku Konsumen dalam Belanja, Jurnal Manajemen Prasetiya Mulya, vol.5, Oktober, 58-64.
  • Ardianto, Eka (1998), Mengelola Aktiva Merek: Sebuah Pendekatan Strategis, Forum Manajemen Prasetiya Mulya, No. 67, 34-39.
  • Ardianto, Eka (1997), Mengelola Sumber Daya dan Arena Pengembangan Produk Baru, Forum Manajemen Prasetiya Mulya, No.65, 14-25.
  • Ardianto, Eka (1996), Mengelola Nilai Konsumen, Forum Manajemen Prasetiya Mulya, No.64, 10-17.

 

Conference Proceedings:

  • Ardianto, Eka (2008), From Modern Marketing to Postmodern Marketing, Seminar Nasional Manajemen Bisnis Indonesia ke 2, Prasetiya Mulya Business School
  •   Ardianto, Eka (2004), Heuristik dalam Perilaku Konsumen: Pendekatan Antropologi, 1st Annual Indonesian Business Management- Doctoral Colloquium, Prasetiya Mulya Business School.
  • Ardianto, Eka (1999), Perilaku Konsumen dalam Belanja, Seminar Nasional dan Simposium Hasil-Hasil Penelitian, Forum Komunikasi Penelitian Manajemen dan Bisnis V, Universitas Diponegoro, Semarang

 

Non-Journals:

  •   Ardianto, Eka dan Soehadi, Agus W. (2007), Teori Konsumunitas, Majalah Bisnis SWA, no. 24,xxiii, 21 November, 46-4715-16.
  • Ardianto, Eka (2007), Etnografi Dalam Pemasaran, Majalah Marketing MIX, no. 3, April, 15-16.
  • Ardianto, Eka (2007), Community Marketing, Majalah Marketing MIX, no. 2, Februari, 36.

 

Research Activities:

  • Exploring Brand Consumption, 2007
  • Exploring Consumunity, 2007
  • Exploring Imaginative Experience, 2003-2006
  • Measuring Sustainable Customer Value, 2002 (Eka Ardianto and Deddi Tedjakumara, 2002)
  • Measuring Bank Image- Linking to Sustainable Value, 2001 (Eka Ardianto,2001)
  • Measuring The Dimensions of Customer Loyalty, 2001 (Eka Ardianto,2001)
  • Measuring Customer Value, 2000 (Eka Ardianto, 2000)
  •   Measuring The Effect of Affection and Cognition in Customer Satisfaction, 2000 (Eka Ardianto, 2000)
  • Measuring Customer Loyalty, 2000 (Eka Ardianto,2000)
  • Measuring Service Quality and Customer Satisfaction, 1999 (Parasuraman, Berry, Zeithaml, 1988; Eka Ardianto 1999)
  • Measuring Community Attachment and Attitude Toward Tourism Development, 1999 (McCool, 1994)
  • Measuring Customer Involvement Profile, 1998 (Zaichkowsky, 1986)
  • Measuring Brand Equity,1996 (Lassar, Mittal, Sharma, 1995)

 

Methodology:

  • Multivariate
  • Ethnography
  • Ethnomethodology
  • Phenomenology
  • Hermeneutics
  • Semiotics
  • Narrative-Dialogic
 
 
Faculty Member
Anika Widiana, M.Si
Ardianto. A, STA, MBA
Adrian Teja, Dr.
Arief Fadhilah, MBA, M.S.Ak.
Arnold Kaudin
Dahlia Ervina, MSM
Deddi Tedjakumara, MM
Djoko Wintoro, Prof., Ph.D.
Dewi Savitri Saraswati
Ida Juda Widjojo, Dr.
Josep Bely Utarja, MBA
Johan Yanto SE, MM
Lukas Setia Atmadja, Ph.D
Luciana Haryono, MM
Milkha Miranti, M.A
Mely Simpony, MBA
Nico Fernando Samad, SE., MMT., MBP.
Rinaningsih, Dr., Ak.,CA
Retno Yuliati
Rathria A. Rachman
Stanley A. Makalew
Sandy Harianto, M.Bus.Acc
Sandy Gunawan, MComm.
Switomo Santoso, Ak, MBA, CPMA, CFP®, QWP, AEPP, Adv. Cert. SCM (ITC)
Titin Pranoto
Vania Pradipta Gunawan, M.Sc.
Y. Arief Rijanto, Dr
Yohanes B. Kadarusman, Ph.D
Yang Elvi Adelina, M.Si., Ak., CA.
Anis Gunawan, MM
Arief Budiman, MSi
Antonius Puspo Kuntjoro
Agus W. Soehadi, Prof., Ph.D
B. Realino Yudianto, M.I.B
Donil Beywiyarno
Daniel Christian Tarigan, SH, MM
Dini Anggraeni Sirad
Eka Ardianto, Dr.
Fredy Utama MM
Handyanto Widjojo, MM
Ignas G. Sidik, Prof., DBA
Istijanto, MM, MCom
M. Setiawan Kusmulyono, MM
Nurhayati
Peni Zulandari
Dr. Rudy Handoko
Robby T. Poniman, MBA
Suherman Widjaja, SE., MBus.Acc. Fin.
Yudho Hartono, MM
Christiana Yosevina R. T., Dr.
Andreas Budihardjo S., Prof., Dr.
Ade Febransyah, Ph.D.
Aulia Nurul Huda, MM
Achmad Setyo Hadi, Dr.
Djisman S. Simandjuntak, Prof., Dr.
Eko Suhartanto, MT
Franky Supriyadi, PhD
Gerhard M. Sitanggang, MM
Gregorius Pratiknyo, MBA
Indria Handoko, Ph.D.
Lies Dahlia ST. MM
Lenny Sunaryo, Ph.D
Sukasah Syahdan, MBA
Sonny Agustiawan
Theresa C. Y. Liong MA (Hons), MBA, Ph.D
Juliati T. Gunadi, MBA
Alexander Joseph Ibnu Wibowo
Athalia Ariati Hidayat, M.Ak.
Bayu Prabowo, Dr.
Dwi Sosronegoro
Daniel, SE., MTI
Elliot Simangunsong, MM, Ph.D
Fransisca Tharia Hartanto, MM
Fathony Rahman, DBA
Hendro Adiarso T., MBA
F.X. Hongyanto Setio, MBA
Hanesman Alkhair, MM
Ivan Evander Subagyo, M.Sc.
Joklan I. C Goni
Lina Jaya Diguna, Ph.D
M.A. Endang Tatiana, MM
Nugroho A. Suryo, Ph.D
Shanti Kusumawardhani, MBus.Sys.
Teguh Endaryono, MM
Yalun Arifin, Ph.D
Zaki Saptari Saldi, Dr.
Ambara Purusottama
Alfred Albert Tuwahatu, MBA
Antonius Sumarlin, Dr.
Agung Alfiansyah, Ph.D
Alvin Desfiandi, M.SE, MIDEC
Besty Puspa Yustika
Dian Kusumaningrum
Erica Novianti Lukas, M.A.
Erwin Anggadjaja, Ph.D
Farazandy Fidinansyah, M.Sc.
Galih Sakitri, SE, MM, MBA
Henry Suthiono, MM
Henry Pribadi, Ph.D
Harum Fadhilatunnur
Indra Buana, MT
Irman Jayawardhana, M.Sc.
Ihsan Iswaldi, Ph.D
John Iwan Kusno
Julian Ilham, M.Eng
Janson Naiborhu, Prof. Dr.
Muliadi Palesangi, MBA
Maria Zefanya Sampe, M.Si, MM
Mawar Sheila, M.Psi, MM
Maydison Ginting, Ph.D
Elisabeth Novira da Silva, S.Sos, MBA
Pramesti Resiandini, Ph.D.
Ruby Hermanto
Rike Tri Kumala Dewi
Ringkar Situmorang, MBA
Stevanus Wisnu Wijaya, Ph.D
Sri Widya Wijanarti, ST, MM
Sammy Kristamuljana, Prof., Ph.D
Seprianus, M.Si
Teddy Trilaksono
Teuku Fajar Akbar DARMAWAN, SE, MPP
Valantino Agus Sutomo
Willem Dagi, Dr., MM.
Winahyu Budi Satrya
Yane Chandera, BSc., MBA
Yudi Samyudia, Prof., Ph.D.
Wijantini, Ph.D
Yoyo Arifardhani, Dr.